Did you drop by 1600 Amphitheatre Parkway in Mountain View, California on your way to work this morning? Okay, probably not; but according to Alexa, more than forty percent of you have visited a product managed at this address today.
1600 Amphitheatre is the home of Google, Inc, the world’s largest search company. Does this name ring a bell? Okay, you are on the internet, that was a stupid question.
Google is a huge company, controlling everything from the search platform I used to search for how large their infrastructure is to tomlany.net E-mail.
Google is so huge that I begin to worry sometimes. What are they doing with all of the information they have about me? Maybe that question should remain unanswered.
Google does some neat things, though. I noticed today that they have added maps of the ski slopes that will be used in the Olympics. They are pretty cool – something I would encourage you to check out.
Google is amazing in the sense that they are able to deliver products that market themselves. People don’t need Superbowl commercials to remind them where they can go for maps, or a phone call to remind them that Google offers free translations. People just gravitate towards their products.
When you think about it, this is really amazing.
No door-knocking + No billboards + No direct sales = Global success and industry domination in fewer than ten years?
This is an interesting formula, certainly one that would not have been feasible before the internet.
Google obviously has a marketing department, who produces privacy videos, deals with the media, and more – but they are not cranking out more traditional materials, such as television commercials.
It will be interesting to see how the marketing field will change in the next few years, in the ways companies like Google are demonstrating will be possible.
Tom Lany is a creative journalist, marketer, web developer, and student at 
