The State of Nonprofit Websites in Minnesota:
Strategic Business Tools Or Just Virtual Filing Cabinets?
While completing my M.A. in Strategic Communication at the University of Minnesota, I conducted research on how Minnesota nonprofit organizations use their websites to communicate with key audiences. Through a review of academic literature, an analysis of numerous websites, and interviews with web and marketing professionals, my research reviewed:
- Audience(s) served – Are websites created for donors, people receiving service, volunteers, or someone else?
- Functionality – What functionality and content strategies are utilized?
- Investment – How do organizations spend time and effort on their websites?
- Measurement – How is success defined?
Managing a nonprofit organization’s website myself, I enjoyed learning more about the current state of websites in this sector and developing a series of best practices for developing effective digital presences.